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Articles

Abacus Design have written some articles to help you understand the Internet and how websites work. Click on the appropriate link to read the full article.

Articles

Web Design
Where to StartWhere to Start?
10 Tips to a Great Website10 Tips to a Great Website
10 Web Design Mistakes10 Web Design Mistakes
Evaluating Web DesignersEvaluating Web Designers
Tips for Successful WebsitesTips for Successful Websites
Best Page Layout for WebsitesBest Page Layout for Websites
216 Colours from the Web PaletteWhy does my website look different on another computer?
216 Colours from the Web PaletteHow to choose your website colours
Web Safe FontsWeb Safe Fonts
216 Colours from the Web Palette216 Colours from the Web Palette

Search Engines
Google Positon MonitoringGoogle Position Monitoring
Google PageRank - ExplainedGoogle PageRank - Explained
How to Get Great Search Engine RankingsHow to get Great Search Engine Rankings
Why Website Content is KingWhy Website Content is King
Search Engine Tips & TricksSearch Engine Tips & Tricks
Why you don't need to submit to 10,000 Search EnginesWhy you don't need to submit to 10,000 Search Engines
Why submitting to 10,000 Search Engines is a bad ideaWhy submitting to 10,000 Search Engines is a bad idea
Common Pay-Per-Clicks Advertising MistakesCommon-pay-per-clicks-advertising-mistakes

Marketing
Build it and they will comeBuild it and they will come
Offline MarketingOffline Marketing
Link RequestsLink Requests
Evaluating Link Exchange PartnersEvaulating Link Exchange Partners

Other Articles
Website Uptime MonitoringWebsite Uptime Monitoring
Understanding Website StatisticsUnderstanding Website Statistics
Understanding Website StatisticsWhat's in a domain name?

Website DesignWebsite Design

Where to Start?
Setting up a website can be a daunting prospect. It can be difficult to know where to start, so here are a few guidelines...

10 Tips to a Great Website
10 Tips to get you thinking about how to make a great website...

10 Web Design Mistakes
The list of web design mistakes is almost endless. Here are some of the most common...

Evaluating Web Designers
Choosing a web designer can be a difficult task. It is important that a productive working relationship can be established...

Tips for a Successful Website
One of the most frequent asked questions with websites designed for clients is "Why does my website look different on another computer?" How can this happen you ask? ...

Best Page Layout for Websites
Is there a "Best Page Layout for Websites"? Sorry to be boring, but yes! ...

Why does my website look different on another computer?
A few tips to keep in mind throughout the life of your website...

How to choose your website colours
Colour is often overlooked when designing websites for a better return on your investment. A website's effectiveness as a sales tool can be greatly affected by simply changing its colours. ...

Web Safe Fonts
When designing a website you can specify any font installed on your computer. However, but if you use non-standard fonts that aren't installed on everyone's computers, the viewer won't see your fonts as you intended them to look....

216 Colours from the Web Palette
Web browsers can only see 256 colors. However, not all browsers share the same 256-color pallet...

Search EngineSearch Engines

Google Position Monitoring
Your website is up and running. It has been submitted to Google. What now? Monitor how your website will do in Google searches...

Google PageRank - Explained
The order of Google's search results is determined by more than 100 factors, including their PageRank (PR) algorithm...

How to get Great Search Engine Rankings
So how do you get great Search Engine Rankings? Many website owners are confused about how to achieve great search engine rankings. So this article explains the cold hard truth...

Why Website Content is King
All website owner want to increase traffic sent via the major search engines (Google, Yahoo, and MSN). And why not? It's free and the visitors are targeted to your products and/or services ...

Search Engine Tips & Tricks
Ever wondered how to get more information out of your favourite search engine?...

Why you don't need to submit to 10,000 Search Engines
Ever received emails offering to submit your website to 10,000 search engines? Understand why you don't need to submit to 10,000 Search Engines....

Why submitting to 10,000 Search Engines is a bad idea
Ever received emails offering to submit your website to 10,000 search engines? Understand why submitting to 10,000 Search Engines is actually a bad idea...

Common Pay-Per-Clicks Advertising Mistakes
Pay-Per-Click advertising can bring in more business or just be a financial drain. Here are common reasons businesses do not achieve the best results from their Pay-Per-Clicks (PPC) campaigns....

Website MarketingMarketing

Build it and they will come
"Build it and they will come" may have worked for Kevin Costner is the movie Field of Dreams, but it doesn't work with websites...

Offline Marketing
If you’ve just built a website, or your current site isn’t attracting the business you had hoped for, you should be thinking about offline marketing...

Link Requests
Links to your website provide two things:

  • Additional opportunities for potential clients to find your website.
  • More importantly, they help to increase your rankings in Google (the most popular search engine used to find new websites)...

Evaluating Link Exchange Partners
If you have a website with a links page, your likely receive some emails asking you to exchange links. But how do you know whether you should exchange links or not?

Maintaining your websiteOther Articles

Website Uptime Monitoring
Have you ever had a client tell you that your website is down? Or worse a lost client because your website was down?...

Understanding Website Statistics
Most website owners want to increase the number of visitors to their website, but this can often involve spending large amounts of time and money. However, the most useful tool in analysing website visitors is free – website statistics...

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