Articles
> 10 Tips to a Great Website
Web Design
 Where
to Start?
10
Tips to a Great Website
10
Web Design Mistakes
Evaluating
Web Designers
Tips
for Successful Websites
Best
Page Layout for Websites
Why
does my website look different on another computer?
How
to choose your website colours
Web
Safe Fonts
Search Engines
How to track your online advertising performance
Google
Position Monitoring
Google
PageRank - Explained
How
to get Great Search Engine Rankings
Why
Website Content is King
Search
Engine Tips & Tricks
Why
you don't need to submit to 10,000 Search Engines
Why
submitting to 10,000 Search Engines is a bad idea
Common-pay-per-clicks-advertising-mistakes
Marketing
Build
it and they will come
Offline
Marketing
Link
Requests
Evaulating
Link Exchange Partners
Other Articles
Understanding
Google Analytics Reports
Website
Uptime Monitoring
Understanding
Website Statistics
What's
in a domain name?
|
 Know
your target audience. Keep your target in mind when you design
your content. For exabple, if your target market is under 25 typically
flash animation is very popular - however for an older target market
flash advertising should be subtle.
- Write relevant content
If it doesn't relate to your website topic, it doesn't belong on your
website. Visitors want information, and unless the information is relevant,
they won't read it.
- Keep your pages short.
According to Jakob Nielsen only 10% of users will scroll beyond the
first screen of text. Your message will be more effective if seen as
soon as the page is displayed.
- Avoid lots of text.
People don't read the Internet, they scan it. Therefore if your website
is full of text often it will be ignored.
- Use lists instead of paragraphs.
Lists are easier to scan than paragraphs, especially if you keep them
short.
- Write short sentences
Sentences should be as concise as you can make them. Use only the words
you need to get the essential information across.
- Keep images sizes small.
Research show that some flash animation and large images annoy people.
If it takes too long to download, many viewers will never see it - they
will have browsed somewhere else.
- Check spelling.
Use a spell checker, typos and spelling mistakes create a very poor
impression. Make sure you proofread everything you post on your website.
- Keep links current.
Check your outgoing links to make sure they are valid.
- Put contact information on your pages.
Your website should include an address, email and phone number as a
minimum. These should be easy to find, all in one place, on the ‘Contact
Details’ page of your website. Generally, people don’t trust
companies without basic contact details included on their websites.
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