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Google PageRank (PR) - explained

Articles > Google PageRank (PR) - explained

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Google Page Rank Explained The order of Google's search results is determined by more than 100 factors, including their PageRank (PR) algorithm.

The PR is the heart of the ranking system. Everything else being equal, the web page with the highest PR value will be ranked highest.

A web page's Google PR is a number from 1 to 10 (or 0 prior to ranking). To view the PR for pages within your website:

  1. Download the Google Toolbar
  2. Open Internet Explorer
  3. Enter the website address in the address bar eg:www.google.com.au.
  4. Look at the Page Rank value in the Google Toolbar (hovering your mouse over the top will tell you the number). Google Page Rank

This PR value is basically what Google deems to be the importance of your page when compared to other web pages. Each page within your website may have a different PR value.

Google uses a complex PR algorithm to calculate each web page's PR based on the quality and quantity of links to the web page.

PR isn't a linear value, it's logarithmic, making it a lot easier to boost a web page's PR from 3 to 4, than from 6 to 7. The PR shown in the Google toolbar represents the integer value of the web page's PR, the true value used by Google is a fractional value.

If your web page is listed for a non-competitive keyword, a PR value of 4 might be good enough to achieve high rankings in search engine results. If your web page is listed for a competitive keyword you may need to aim for a higher PR. In general though, when it comes to PR higher is always better.

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