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How to choose your website colours |
Articles > How to choose your website colours Web Design Search Engines Marketing Other Articles |
Since it is more difficult to read text on a monitor than it is on paper, you must be especially careful with the colours you choose for your website. Some colour combinations are very hard on the eye, such as yellow text on a blue background. The reason you see black text on a white background so often is that it is the easiest colour combination to read, both on and offline. It is also important when designing a website to realise that some colours evoke different emotions, are associated with specific concepts and say different things in other countries. For instance:
Colours also have both positive and negative associations. Some common colour associations are listed below: Red: Yellow: Blue: Orange: Purple: Green: Black: White: A major goal in marketing is to evoke emotion in your audience. By choosing the colours of your website with care, you can intentionally evoke an emotional response that will increase sales. As a general rule, one primary colour and one or two secondary (or complimentary) colours should be chosen. These colours should be based on the specific target market you want to attract. If more than two or three colours are used, websites tend to look chaotic, and the power of any one colour is diluted too much. "Keep it simple" is my advice. When you're not sure exactly which colours or combinations to use, try different things, then review what the colours are conveying. If you already have an established brand, logo etc; you should always make sure to match the colours of the website with the existing branding of your business. It is not advisable to have printed material one colour scheme and a website designed in totally unrelated colours. All marketing material should be consistent, with one colour scheme and theme. In designing your businesses website your colour choice is vital. Be sure to try different colours, different shades, and different combinations before you make your final decision. It's a lot of fun playing with colours but every choice you make comes with a set of different meanings and emotions, so your colours choose with great care. |
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Colour
is often overlooked when designing websites for a better return on your
investment. A website's effectiveness as a sales tool can be greatly affected
by simply changing its colours.