Articles
> Offline Marketing
Web Design
 Where
to Start?
10
Tips to a Great Website
10
Web Design Mistakes
Evaluating
Web Designers
Tips
for Successful Websites
Best
Page Layout for Websites
Why
does my website look different on another computer?
How
to choose your website colours
Web
Safe Fonts
216
Colours from the Web Palette
Search Engines
Google
Position Monitoring
Google
PageRank - Explained
How to get Great Search Engine Rankings
Why
Website Content is King
Search
Engine Tips & Tricks
Why you don't need to submit
to 10,000 Search Engines
Why
submitting to 10,000 Search Engines is a bad idea
Common-pay-per-clicks-advertising-mistakes
Marketing
Build
it and they will come
Offline
Marketing
Link
Requests
Evaulating
Link Exchange Partners
Other Articles
Website
Uptime Monitoring
Understanding Website Statistics
What's in a domain name?
|
 If
you’ve just built a website, or your current site isn’t attracting
the business you had hoped for, you need to ensure you are effectively
marketing your website (and therefore your company) offline. You should
include your website address on as many of the following as you can:
Stationary & your Office
- On business cards
- On email signatures
- On letterhead, envelopes, with complements slips, fax cover sheets
& any other stationary your company has
- On your invoices
- In brochures or fliers about your products or services
- In your voicemail messages
- In your company’s newsletter (printed or electronic)
Advertising
- In print ads
- On your shop front
- In radio advertisements
- In Yellow Pages advertisements
- In business directories
- In trade publications
- In other company's newsletters eg: suppliers, customers, distributors
Promotional Items
- On fridge magnets
- On product packaging
- Postcards to your customers
- On promotional products such as caps, mugs and towels
The more opportunities you give potential clients to know you have a
website, the more likely it is that they will visit it. If your website
is well designed - this should mean more sales! |
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